Eco-terrorism and Trader Joe’s

So I guess there is this eco-terrorist group out there wreaking havoc on big businesses that threaten the environment. This morning they torched a Humvee dealership out in Ontario. I thought it was just a bunch of vigilante Jetta drivers.
I really am glad they torched that Humvee dealership. Because I am sick of simulating a heart attack every time I look in the rearview and see some suburban tank barreling up behind me, or around me, or speeding past me at 60 MPH in the parking lane, just to get one car length ahead of me at the next light.
There is no reason for the Humvee to exist in society, unless you live in Baghdad. In fact, we need to reconsider the necessity of BMW and Mercedes SUVs because the people who buy them don’t drive responsibly. We should also reconsider the new Cadillac SUV, because it threatens to destroy all that is still good and pure in the world of industrial design. It looks like a cross between a Disneyland tram and a combat robot.
They recently published statistics that people in SUVs drive badly. Now we know. They surmised it was because the vehicle gives the illusion of protecting one from danger and injury. Sure, if it’s your BMW tank v. a Mini Cooper. But I don’t think it’s the fact they feel protected. I think it’s a breed of people who would pick such a vehicle to drive.
You know them. They’re not angry young men. Those guys drive Dodge Rams. The luxury SUV driver is an entertainment exec, or married to an entertainment exec, or they sold a house to an entertainment exec. They send their Ritalin kids to Crossroads and Harvard Westlake and they shop and Trader Joe’s. More on that later.
It used to be that the only people who drove Humvees were Hollywood stars. Arnold Schwarzenegger was the first one I know to have one. God what is in store for the upcoming campaign. But then B List stars started driving Humvees. I used to see this actor at the Santa Monica stairs in a Hummer. He was a regular on some afternoon sci-fi Greek myth series, like Hercules or Stargate or Deep Six. I think his name was Hans. He drove up to the stairs, got out and walked around with his Weimeraner. I don’t think he ever did the stairs. He just drove up in his Humvee. Which I could never understand. I also never figure out why he was so tan, driving around in what looked like a windowless Brinks truck.
Now about Trader Joe’s. I love everything about TJ’s, except the people who shop there. Which I guess means me. But I’d like to think I shop at TJ’s for the right reasons. For one, I have been shopping at TJ’s since it was only one or two stores in Pasadena. Secondly I’m not there as a groupie. I’m just there to get the healthy food. The protein bars and the wheat free muffins…okay, and the shelled edamame. And good coffee. But I don’t buy the expensive stuff. And I grind it there.
Meanwhile everyone else there is there because they’re rich and bored. And they just don’t have good manners. They stand at the demo booth eating the samples so they don’t have to buy lunch. They’re almost always in bad mood or in a hurry. Maybe it’s because I’m standing between them and a case of Charles Shaw cabernet. Rich people with good taste and tight pocketbooks are probably the worst people to be around, especially if they’ve got a metal shopping cart.
The only group worse is the organic coop shoppers. Not only are they cranky, they smell like wheat grass and BO. You’d think all that yoga would mellow them out. But no. Co-op shoppers are some of the most miserable around. I think it’s because they’ve done all those things they were supposed to do to reach enlightenment, like Kabala and soy isoflavanoids. And they’re still miserable. What a wake up call to find you’ve been to the mountain and nothing is there. You just smell like wheat grass and BO. So the only thing left to do is torch a Humvee dealership in Ontario.
Reminds me of this PETA activist I saw on the streets of New York. It was winter, she had her folding table and protest materials set up outside Bergdorf Goodman. Every time someone went by wearing fur, she would scream, “BIMBO IN A FUR! BIMBO IN A FUR!” The thing was, she was wearing plastic sandals, probably manufactured in Mexico where the factory runoff spoiled the water supply and the brown peasant who assembled them got one peso a week.
So you can’t win. And if you’re protesting too hard at something, it’s probably because you’ve placed the problems of the world squarely on someone else’s shoulders. Like the OTHER people who shop at Trader Joe’s.
But to get the focus off of myself and onto my original point: while I applaud the torching of a Humvee dealership in Ontario, I fear that this act of violence will not decrease the sale of Humvees, rather it will lift them to martyr status and drive up sales at other dealerships. Like the dealer near my house. Soon we may have more high-end SUV drivers than idiots who drive while talking on their cell phones and reaching into their bag of Trader Joe’s reduced fat cheetos.
And you thought it was drunk drivers who caused the problems.

Posted on November 1, 2006 12:00 AM




Comments
I read an article in Maxim about E.L.F. torching a Hummer dealership in California a couple years ago, and my reaction was the same. I applauded and told all my friends how great it was that someone was willing to stand up to those environmentally unfriendly corporations. That was until one of my buddies asked me to think about the owner of the dealership and how his life was affected. And about the extra materials that went into making even more Hummers to replace the ones that were destroyed. He pointed out that I drive an SUV, too. One with a leather interior. He didn't say it directly, but he was right on. The problem wasn't Hummers, the people who drive them, or the manufacturers and dealerships.
I AM THE PROBLEM.
Now, I know this is a popular thing to say to a bunch of Blue-Like-Jazz-reading Christians, but its true. All that change I thought I agreed with... well, it turned out I didn't. I still have my SUV.
And I'm wondering. If I sell it, won't it still be on the road, polluting and junking up traffic? What's the solution?
Posted by: Alex the Hippie | November 2, 2006 8:35 PM
Isn't it somewhat of a contradiction for a eco-terrorist group torch a business because it is bad for the environment? Didn't torching that place just send tons of toxins into the air, continuing to widen that hole in the ozone, making it worse than it was before you decided to commit arson?
Yeah...that'll show 'em...
Posted by: Amanda | November 3, 2006 11:29 AM
Hey Alex:
Hey, good point. We are the problem. And I should hope that idea doesn't become a 'fad' unless we do something about it.
I just want to address your last comment: If you sell your SUV somebody else is gonna drive it, true. But if you never buy one again, that'll take all your future SUVs off the road, right? We live in a capitalistic society, as we all know, and sometimes the best thing we can do is make our moral decisions with our wallet. I'd like to hear a little more of that and a little less about the bedroom, cuz frankly, we can all point our fingers at the problems that we don't deal with, yet we all have a responsibility to spend our money wisely. At least, that's what I think. But, seriously, my car is 22 years old and I can't really afford to buy a new one even though I know it omits a lot more bad stuff into the air than a new car would. So, you know, we pick our battles.... I'll just leave off by saying that there is NO question that the way we spend our money has a profound effect on the world and our neighbors, and it is a moral issue.
Posted by: Penny | November 6, 2006 5:59 PM
In my home town...chehalis...we just park the cars we don't want anymore in our yard. After a few years the windows are broken and they change colors and the cats in the neighborhood have a really cool place to sleep, hide from kids with bb guns, and take S's. So if you don't want your SUV donate it to the cats.
Posted by: Jesse | November 7, 2006 1:52 PM
Right on, Penny. I'm not in a position to buy a new car, but when my wallet swells enough to make that decision, I'll do my part to influence the auto industry and get an insight or prius... or maybe I'll move to the city and just get a bike...
In any case, let's use capitalism for Jesus and tend God's garden well.
Posted by: Alex the Hippie | November 9, 2006 12:07 AM
I hear this crap all the time. The problem is not with the SUV it is with the mindset of the new SUV drivers. They are the same people who get angry when people don't speak English in foreign countries. I drive an SUV, a 1976 Blazer. And I'm proud of it. There is nothing inherently toxic about that body-style of vehicle. My truck is the same engine-trans and drive train of any other full size pickup truck, I just happen to have a camper-shell built in. As a matter of fact, after trying to register my truck in the state of California I failed the smog test because I did not produce enough emissions at high RPMs. I had to buy a bigger carburetor to pass the smog test.
Now I will concede that my truck is terrible compared to the economy of a prius. However my truck had 380,000 miles on it when I bought it. If newer cars have a planned life-span of 150,000 miles, then my truck has taken 2.25 prii off the road. If a prius get 45 mpg, and I get 15, then after another two years I my truck will have broken even with (poluted equal to that of) three prii. Anything after that will be where my truck will have out-lived the fuel economy vs life-span of three priuses.
Now if we all cared about the environment we would all just convert to propane and enjoy longer engine life, cheaper fuel and lower emissions. But that might void the warranty.
Posted by: Schjlatah | November 28, 2006 5:27 PM
I found this article while searching for business articles on Trader Joe's. Instead of obtaining an intellegently-written article on the subject matter, I found this drivel instead.
Posted by: Danielle | April 28, 2007 3:50 PM
Did you mean "intelligently"?
Posted by: Jordan Green | April 28, 2007 3:54 PM